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The Cultural and Social Impact of Society on American Advertising
Leff, Arthur
Leff, Arthur
Abstract
Professor Leff, a noted expert on consumer protection, was asked to analyze and comment on the preceding Article by Commissioner Mary Gardiner Jones. In his response, he challenges several of the Commissioner's basic premises concerning the nature and effect of broadcast advertising and the role of the advertising industry in the societal context. He examines the necessity and potential for success of the Commissioner's exhortations to the industry that its messages and techniques be reevaluated in order better to serve the public interest.